The events industry is undergoing a profound transformation. Long associated with transience and high resource consumption, it is now called upon to reinvent itself. It is against this backdrop that We are Ephemere was founded—a group dedicated to redefining the industry’s norms by blending creativity with responsibility to bring about lasting change in event practices.

Born from the partnership between Decoroom and Ephemere Square, We are Ephemere is driven by a firm belief: it is now essential to change the way we do things in order to create memorable events… without causing lasting harm to the environment.

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Reinventing pop-up events through sustainable solutions

Structures, furniture, and interior design: every element is conceived as part of a holistic approach where the ephemeral no longer equates to waste. The goal is clear: to reduce waste, optimize resources, and infuse each project with greater meaning, without ever compromising the creativity that is the sector’s greatest asset.

A collective movement to transform the industry

More than just a group of stakeholders, We are Ephemere positions itself not merely as a participant, but as a catalyst for change. Its goal goes beyond simply carrying out sustainable projects: it aims to guide the entire industry toward an event model that has a positive impact. Companies, partners, and creatives are invited to collectively rethink their practices to build a more sustainable future. It is no longer just about limiting negative impacts, but about creating environmental, social, and economic value.

This collaborative approach is essential for accelerating the green transition in the events industry and fostering sustainable innovation.

The future of the events industry is being shaped today

Because beyond our commitments, with We are Ephemere, a new vision of event planning is taking shape: more sustainable, more responsible, yet just as creative and impactful as ever.

One thing is certain: the transformation is underway, and it has only just begun.

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